Thursday, June 17, 1999

Mary Cummins quoted in LA Times article, Easyriders

Easyriders Seeks Direction as the Road Gets Rough; Publishing: New managers grapple with stock crash and protests over the cleanup of the flagship magazine.
[Home Edition]

Los Angeles Times - Los Angeles, Calif.
Subjects: Magazines, Shareholder meetings, Financial performance, Stock prices, Turnaround management, Chairman of the board, Customer relations, Shareholder relations, Motorcycles, Image
Author: DAVID COLKER
Date: Jun 17, 1999
Start Page: 1
Section: Business; PART- C; Financial Desk
Text Word Count: 939

Abstract (Document Summary)

Shares of Easyriders, which made its American Stock Exchange debut in September, have fallen off a cliff. A plan to open a chain of Easyriders Cafes--a concept championed by Chairman John E. Martin, a former Taco Bell chief executive, and others who took over the company--has been abandoned. And in the wake of announced changes to the magazine, some hard-core biker types are grumbling that the new management does not embrace the Easyriders ethos.

Its tricky task to acquire new subscribers while keeping the loyalty of the old guard such as Beverly Hills real estate broker Mary Cummins 33 a critic of ...

Rest is here http://www.latimes.com


Mary Cummins of Animal Advocates is a wildlife rehabilitator licensed by the California Department of Fish and Game. Mary Cummins is also a licensed real estate appraiser in Los Angeles, California.